Most of the advertisers spend huge amount of dollars in bringing the customers to the website.
According to few surveys and reports on an average 98% of the visitors will leave the website without making an action/ conversion desired by you either it could be a purchase, sign up, download etc., Don't let your investment in those customers disappear! The users have already shown interest in your products/ offers by visiting your website but they might have left the website due to various reasons. So how to make sure that those visitors don't forget about your website/ products/ offers.
In this case Re-targeting helps
Re-targeting helps to show your ads to visitors after they have left your site. Your ads will appear to them as they browse the web. Re-targeting works mainly based on the cookies. The re-targeting ads are not pop-ups, these are advertisements that customers would normally see as they visit the web pages.
You appear to them again and again in the right place at the right time.
Think of it as following a customer out the front door of your store and keep on showing him about your store which makes him to think,
a) Oh I have to purchase those products which I have thought to buy earlier
b) It seems this store has a brand value as it appears everywhere I go. (Its a myth but the truth is we are targeting the user specifically so he always see our ad)
c) I have visited this website once they sounds high/ they are not good, but again why does this ad appears through out the web, I think we need to check it once again.
You will stay top of mind and customers will come back to your site and purchase. Some studies suggest that you need seven contacts with a customer to make a sale. Re-targeting is an invaluable tool for developing that relationship with prospects, and turn them into customers.
Google is offering this feature in Ad words. Check the screen shot
Few other channels such as Veruta, Fetch back is also offering Re-targeting.
Thanks
A
