Search Query Report in Bing (MSN)

Finally we’re getting more data about the search queries that trigger our ads to display in Bing.com. Google has had the search query report out for a while now, and Yahoo! has it but you have to request it personally from your Yahoo rep (if you have one). But now you can finally see raw search query data within your adCenter PPC account.

Search query reports show you the actual search queries that trigger your ads to show in the search engines results pages. Because you may have broad match keywords or even phrase match keywords, a user’s search query may not match exactly to what you have listed in your accounts. Therefore, this report will list common occurrences of a query that show your ads.
For example, you may have a broad match keyword in your PPC account for ‘pet album’ and MSN/Bing may end up showing your ad for, ‘pet store’ or ‘pet food’.
If you’re website doesn’t offer pet food or is not considered a pet store, you can add in these search queries as negatives – so the next time someone does type in ‘pet store’ or ‘pet food’ your ad will not show.
Advertisers can save a lot of PPC spend by running these search query reports regularly and adding in negative keywords that aren’t relevant to your product or services.

To run the search query report, simply go to the reports tab in adCenter, click ‘create a new report’, and using the drop down for report type, select ‘search query performance’.


To add negative keywords to your adCenter account, simply click on a campaign, click on a specific ad group, click ‘add or edit keywords’, and add in negative keywords in the negative keywords column at the bottom of the page.


Hopefully, soon we’ll be seeing many more features coming out of MSN/Bing.com.  But this is one feature that I know can help advertisers save money but not having their ads displayed for irrelevant search queries. Adding negative keywords is a great way to weed out unqualified traffic but still use broad match keywords.

Happy Advertising :-)

Thanks
Arun

Ad Site Links - Google's New Feature

Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep within your sites. Rather than sending all users to the same landing page, Ad Sitelinks will display up to 4 additional Destination URLs on your search-based text ad for users to choose from. By providing users with more options, you can create richer, more relevant ads that improve the value of your brand terms and other targeted keywords.
The sitelinks also provide advertisers with a good way of promoting seasonal services or products. Unlike organic sitelinks, the advertiser can pick and choose which campaigns get sitelinks and what those sitelinks are and where they link to. So they can be changed out as frequently as you would like.
Of course this new feature isn’t available to all Adwords advertisers. Google is being fairly vague when they say their new ad sitelinks are “available to ads that meet our quality requirements”, but do not go into any further detail than that.
To find out if your PPC account qualifies for the new sitelinks, simple go into your Adwords account, click on a campaign, click the settings tab, and scroll down to the ‘networks, devices and extensions section.  If the sitelinks are available to you, there will be an additional ‘ad extensions’ option under this category. Simply click the edit button to add your sitelinks.

I think having the sitelinks is a great way to take users directly to a contact page or form page if that is your lead type. A few of my clients do qualify for the sitelinks and I’ll be adding them into today. My advice is if you do qualify, be sure to add tracking to the additional links so you can track data separately for the sitelinks to see if they’re actually helping.

Note: The content has taken from PPC Hero

Thanks
A