I have noticed that for one of my client's CTR has decreased, so I tried to know the reason so generated a search query report for one keyword (i guess you all know, we can generate search query reports at keyword level in the new interface).
Search query report shows the data for search terms that ultimately lead to clicks. All other data will be reported under "Other search terms".
A brief about "Other search terms". Other search terms are the search terms resulted in impressions for your ads.
Some examples of why a term would be calculated in the "Other search terms" row:
- Search term resulted in an ad impression but not a click.
- Search term didn't receive a significant number of impressions.
- Search term triggered your ad within the past 24 hours and just hasn't yet been listed individually.
Any suggestions?
However, search query report is one of the best report which makes you spend money wisely on the campaign.
Thanks
A
